Social media maven Kim Kardashian West revealed how embarrassed she was about the reapppearance of her 1996 Myspace account -- and how she’s doing a better job managing her Instagram account. Kardashian West said she is opting to go for bikini shots over paid product endorsements on her account, to keep it personal and authentic.
"My Myspace page just resurfaced and it was pretty embarrassing, I called myself a princess," Kardashian West said. Us Weekly gave the lowdown on the talk she gave on Wednesday during the Cannes Lions Festival. She was there primarily to talk about her successful mobile game, “Kim Kardashian: Hollywood.”
While on the subject of being tech savvy and making an online presence, Kardashian West revealed that compared to her very pink Myspace profile, she feels that her Instagram site is very authentic. "I have really stayed true to myself on Instagram -- maybe too many bikini selfies for some people, but it’s what I want," she said.
The multimedia business mogul claims she’s staying away from posting paid product endorsements. She says that she chooses what she posts very carefully and makes sure that she genuinely believs in a product before posting about it on Instagram. “I can’t stand ... when Instagram becomes very promotional. I know a lot of my brands get frustrated that I don’t promote as much as they would like, but I only do it if it’s authentic, if I genuinely love it," she explained.
Regardless of her restraint when it comes to shameless Instagram promotions, various brands are still keen on attaching their name to the Kardashian brand. Adweek reports that designer Karl Lagerfeld has just inked a deal to become an official sponsor of the “Kim Kardashian: Hollywood” game.
With close to 40 million followers on her Instagram account, any small mention reaches an astounding amount of people. Even if Kardashian chooses not to speak about a product herself, anything she uses can just as easily be spotted by the unrelenting packs of paparazzi that following her around.