A South African bakery faced backlash on Twitter after it was accused of bad taste by tweeting photos of Oscar Pistorius-themed cookies that made light of the Paralympian’s murder trial for the death of his model girlfriend, Reeva Steemkamp.
Charly’s Bakery, a Cape Town-based shop, has since deleted the photos of the Oscar Pistorius meme cookies. Some of the treats featured pictures of Pistorius with phrases such as “And The Oscar Goes To Jail” and “Just Do It. Just Do It. He Did It,” referencing Pistorius’ since-severed relationship with Nike and the shooting of Steenkamp. Another cookie had the words: “Caution. Using Toilet. Please Don’t Shoot.” Steenkamp was in the bathroom of Pistorius’ home in Pretoria on Valentine’s Day 2013, when she was shot and killed.
Pistorius, 27, claimed that he mistook her for a burglar, but prosecutors maintain that the Paralympian murdered Steenkamp, 29. His murder trial starts next week, and a judge has allowed television cameras to partially televise the proceedings.
Although Charly’s Bakery apologized for the tweets, some Twitter users believed the shop was being insincere and railed against the company for using the hashtag #WeAlwaysRememberReva.
â€” Charly's Bakery (@charlysbakery) February 25, 2014
Charly’s Bakery tweeted that the cookies weren’t actually for sale. “Our intention was to stimulate debate as we always do with topical issues in the media,” the company said. “We messed up completely & we own our mistake. We apologize sincerely & we regret any offence we have caused to the Steenkamp family.”
But some Twitter users didn’t accept the apology.
@charlysbakery Take your hashtags, and insincere apology and come up with something better. Disgusting.
â€” Stephanie Be (@StephanieBe) February 25, 2014
@charlysbakery A hashtagged apology? you're taking the piss.
â€” Her (@OhSoZeee) February 25, 2014
@charlysbakery How long did it take to ice those bloody cookies? No. You do not always remember Reeva.
â€” Sam Woulidge (@SamWoulidge) February 25, 2014