Women are more active social media users than men according to a recent study from Pew.
The research firm's survey of approximately 2,000 people on the web revealed 69 percent of women use social media sites compared to 60 percent of men. Young women, those aged 18-29, are the champions of social media in particular. Eighty nine percent of women surveyed 18-29 said they use social media sites like Facebook, Twitter and LinkedIn.
The study also highlighted how more people are becoming social media users overall. In 2005, only five percent of adults surveyed said they used social media sites. This year? Sixty five percent of adults who are on the web use social media sites. The biggest gainers were the Baby Boomer generation, which went from 20 to 32 percent of all Boomers admitting they are on social media sites over the past year.
The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools, Mary Madden, senior research specialist and co-author of the report, said in statement. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.
Most people are satisfied with their social media experiences. When asked how to describe the social media experience in a single word, most people said good. Words such as fun, great, interesting and convenient also came up frequently.
It wasn't all positive though. Words like boring, confusing, frustrating, time-consuming and overwhelming came up frequently as well.