Playboy kingpin Hugh Hefner is not dead, despite recent Internet rumors. The founder and publisher of America’s Playboy magazine is still alive and thriving, and did not suffer from a heart attack.

However, that didn't stop a Playmate from believing the rumors and speaking out about his life. The magazine mogul took to his Twitter page to downplay his death rumors and said he is still alive and in good health.

 The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive and kicking, he tweeted.

Amused by the rumors circulating he commented, I'm lying in bed next to Shera Bechard with a big smile on my face, reading tweets about my unexpected demise. I'm happy to see how many people are pleased that I'm not dead.

Initial rumors that began circulating on the Internet on Monday said the 85-year-old was reportedly passed away after suffering a heart attack. A story even claimed Playboy magazine would be printed as usual after his death.

Also in the rumor circuit in the present week was a claim that Charlie Sheen has passed away. He too took to Twitter to reassure his fans, and his foes that he is in-fact alive. The actor wrote, Warlock: long nap...very much alive. This has happened number of times to Justin Bieber and in the past week to President Obama.

The quintessential playboy has dated up to seven women at once. Hefner suffered from a mild stroke over when he was 59 and has since calmed the ruccus lifestyle for which he is still wildly famous with men around the world.

Hefner’s life and career have been steeped in controversy ever since the first Playboy magazine hit newsstands in 1953. He financed the launch of his empire by selling all his furniture and securing $8000 from 25 investors.

Hefner’s first marriage took place in 1949 with Mildred Williams and that lasted 10 years. He was arrested in 1963 for printing illegal photos of starlet Jayne Mansfield. He married Playmate of the Year Kimberley Conrad in 1990.

Hefner then began to move coterie of young women into his house, the Playboy Mansion, and even dated up to seven girls at once. When girls left, Hefner would rebound quickly to date new girlfriends.

He recently made headlines in the news as a result of a very dramatic public breakup with former fiancee Crystal Harris, which occurred only days before their nuptials were scheduled to take place.