Phil Mushnick, a New York Post columnist, wrote Friday that the Brooklyn Nets should be called New York N----s if Jay-Z is calling their marketing shots in a racist rant that has shocked the sports world with its insensitivity.

In his sports column for the day he opines that he's not surprised the team has chosen black and white as its team colors, as he believes it makes sense due to their urban location. Whatever that means. LIU-Brooklyn, a college located a few blocks from Atlantic Yards -- the Nets' new home -- has black and white jerseys and no one commented on it when they went to the NCAA Tournament earlier this year.

But then Mushnick goes on to really prove that he's a racist of the highest order, writing for a rag that has repeatedly found itself in trouble for racially-insensitive offerings, including a 2009 cartoon in which the Post implied that a chimpanzee wrote the stimulus bill.

Why the Brooklyn Nets when they can be the New York N------s? he asks, exposing his unbelievable ignorance. The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

Never mind the fact that Hov only owns a small minority stake of the team. Don't get mad at the Russian plutocrat who really makes the decisions for the franchise, which include invoking eminent domain to take Brooklynites' land to make room for a gigantic boondoggle of a stadium in historic Prospect Heights.

And then Old Mushd--- quotes an inane statement by reader John Lynch (the name is a piece of irony that couldn't be made up) that goes as follows:

I guess I won't need my color TV anymore now that the Nets will be wearing black and white.

Great point, bigot. This is just another of the Post's long list of insensitive, racist and dumb missteps.

The Village Voice's James King wrote a column lambasting Phil Mushnick for being racist, to which Mushnick responded as follows:

James - did you actually read what I wrote and what I've been writing for 30 years? I don't call black men n----s; my kids never heard the word until folks such as Jay-Z came along, he writes. I'd suggest you talk to him about it. What I wrote today was on Jay Z's artistry, and only the wishful and foolish would so badly misinterpret and mischaracterize it as you plan to do. Thanks - mushnick.

Idiotic response, makes no sense, just like Mushnick's hackery in the Post. There was literally no mention of artistry in the column, or anything that even approaches such a topic.

And the Post's editors should also be taken to task for allowing it to run. But the old, fat, balding white men who run that hellhole will push it under the rug and try to explain it away.

So maybe we can all instead just stop buying their schlock, at least for a while?