Rihanna is making sure to promote her collaboration with fashion brand River Island, by becoming a walking advertisement. The 25-year-old beauty has been wearing clothing from her line which debuts next month, which includes camouflage leggings and shirts and hats adorned with the label “G4Life.”
She certainly models the clothes well, as shown when she hung out in New York with an unidentified friend. Rihanna dressed up in only River Island gear, wearing fatigue leggings that said “RiRi” on the waist, a “G4Life” bra top and beanie, and a denim jacket. She accessorized the look with a gold necklace, plenty of rings and bracelets, and Chanel sunglasses.
Back in December, the singer announced via Twitter that she would have her own spring/summer 2013 collection with River Island that will reflect her personal style.
"My [expletive] so Bvalgari … Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,” Rihanna tweeted.
In July, Rihanna expressed her enthusiasm for a fashion line, saying in a statement: "I've been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with, and working with a British, family-run business also really appealed to me.
"I find London really inspiring, and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special."
"We're so pleased to announce an exciting collaboration with Rihanna," River Island said. "Yep, she will be designing her first clothing range exclusively for River Island.
"We're all huge fans of Rihanna's style here at River Island, so you can imagine how flattered we were when she approached us about working together and bringing our fashion experience to her range."