Democratic strategist Hilary Rosen apologized Thursday for claiming Ann Romney couldn't relate to regular women because she's never worked a day in her life, but the Romney campaign is still milking the war of words for all its worth.
Republican presidential candidate Mitt Romney is now selling Moms Drive the Economy bumper stickers on his website, a reference to his wife's defense of Rosen's claim that exploded on the internet and television Tursday and incited responses by high-profile officials.
The bumper stickers require at least a $6 donation.
We stand with Mitt and Ann in saying that all women play an important role in our country, reads the site. America deserves a president who will bring us together -- not pit us against each other.
Several hours after Rosen, a Democratic strategist who has met with President Barack Obama but is not an official adviser, asked to declare peace in this phony war, the Romney campaign advisor Beth Myers sent out an e-mail to supporters advertising the bumper sticker.
If you're a stay-at-home mom, the Democrats have a message for you: you've never worked a day in your life, the e-mail reads.
Rosen may want to forgive and forget, but the Romney campaign is clearly trying to get the most it can out of her flop.
If Rosen had been a political candidate or major leader, her statement that Romney's wife never really dealt with the kinds of economic issues that a majority of women in this country are facing, may have significant influence when American voters head to the polls in the fall.
But Rosen isn't. Despite the frenzy of coverage that surrounded the feud du jour (even Michelle Obama and Joe Biden weighed in, defending Ann Romney. President Obama told a Cedar Rapids news station I don't have a lot of patience for commentary about the spouses of political candidates), the consensus among political reporters and bloggers is that it shouldn't play a major role in November.
The Republican National Committee is also selling similar merchandise: tumblers that read Moms do work.