Looking to rain a bit on the iPhone 6 parade, Samsung (KRX:005930) released a number of not-so-subtle ads on Wednesday, hoping to take Apple Inc. (NASDAQ:AAPL) down a notch. Samsung’s series of “It Doesn’t Take a Genius” ads mocked various parts of Apple’s announcement such as the move to larger screens with the iPhone 6 and the Apple Watch.
One ad features two actors dressed similarly to Apple Genius Bar employees, waiting for the announcement for larger screens, which gets them briefly excited until they note that Android devices have had that feature for some time.
While the ads poke fun at the new devices, Samsung was quick to turn attention toward its own line of new devices, including the Galaxy Note 4 and the Gear S. One ad even goes as far as mocking the Apple livestream, which was marred by a number of outages and issues.
Samsung has often released ads following Apple announcements to promote their own devices, including one that mocked Apple fans waiting in line for a new device. Watch the full series of ads below: