Samsung Premiere 2013 takes place Thursday, and, while it is advertised as a media event for the Korean manufacturer’s Galaxy and ATIV brand products, we remain uncertain about what will be showcased.
However, we will find out Samsung’s plans in just a few hours as the London event begins at 7 p.m. BST and is expected to live steam on YouTube. Currently, there is no live stream place holder at the Samsung Mobile channel, and the live stream video we found is set to private. But we will keep you updated in the event that it becomes available. Tune in at 2 p.m. EST and 11 a.m. PST to see the latest developments from Samsung.
Go to Samsung Mobile’s YouTube channel where Premiere 2013 is supposed to live stream.
Many expect to see the recently announced Samsung Galaxy S4 mini, Galaxy S4 Active and Galaxy S4 Zoom showcased. The S4 mini will likely be publicly unveiled at the event after being announced on May 30, while the S4 Zoom was announced just days ago on June 12. The S4 Active will be released exclusively on the AT&T network Friday, but several preorder customers report having already received their handsets.
We may also hear news about the Galaxy NX camera that recently had press shots leaked online. Photos depict a DSLR-like body with an APS-C sensor and interchangeable lenses, while the Galaxy NX’s mirrorless design has been confirmed by Samsung CEO JK Shin. The camera is expected to be the headliner at the event.
On the ATIV side, we may see various Samsung-made convertible laptops and tablets running Windows 8 or perhaps a Windows phone. Again, exact details are currently unavailable.
Some are also holding onto hope that we may see the Galaxy Note 3 unveiled. While most rumors suggest the device will launch in September at the IFA Expo in Berlin, others propose that the device could show up on Thursday in step for an earlier release to aid the Galaxy S4, which is reportedly now suffering a lag in sales after its impressive 10 million-handsets-in-one-month head start.
Whatever happens, we expect some interesting updates from Samsung.
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Fionna Agomuoh is a Technology Reporter for the International Business Times, a vegan foodie, and a lover of Electric Dance Music.