'Sharknado' Debuts In Theaters On Aug. 2, Regal Cinemas Hosting Midnight Showings At Over 200 Locations

 @TreyeGreen t.green@ibtimes.com on July 26 2013 1:37 PM

"Sharknado" fans get ready! Your favorite straight-to-TV movie is about to get the big screen treatment.

Regal Cinemas plans to host midnight shows of "Sharknado" on Aug. 2 in about 200 theaters across the country, according to the Hollywood Reporter.

When "Sharknado" aired July 11 on the Syfy channel, it sparked a flurry of tweets about the film including posts from celebs Elizabeth Banks and Mia Farrow. 

"Sharknado" attracted 1.369 million viewers when it aired on Syfy, compared to about the 1.5 million viewers its made-for-TV films usually attact. The film has gained enough of a following that Syfy has announced a "Sharknado" sequel in 2014.

Regal Cinemas said that it hopes to create a big screen viewing experience similar to theatrical showings of the cult classic "Rocky Horror Picture Show."

“You know how audiences have had fun with Rocky Horror Picture Show over the years," Chris Sylvia, director of digital marketing for Regal Entertainment Group, said in a statement. "If the Internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy 'Sharknado' larger than life in cinemas.”

 

 

 

Join the Discussion