'The Situation' Sues Abercrombie & Fitch in Florida Federal Court

on November 16 2011 9:30 AM
The Situation
Michael "The Situation" Sorrentino has sued clothing retailer Abercrombie & Fitch. Reuters

The saga continues in the legal battle between Michael Sorrentino (aka The Situation) and clothing retailer Abercrombie & Fitch.

The Jersey Shore cast member filed a lawsuit on Tuesday in a Florida federal court, claiming the clothing company used his nickname and catch phrase GTL (short for Gym, Tan, Laundry) to sell clothing, Reuters reported.

There are two T-shirts in question. One says G.T.L. (You Know The Deal) and the other says The Fitchuation.

Sorrentino spoke about the retailer's clothing in a 2010 interview with New York Magazine.

Abercrombie & Fitch, their most popular shirt, they told me, is 'Fitchuation,' he told the magazine. I mean, where did they get that from? Obviously from myself.

The company claimed in August it did not want Jersey Shore cast members to wear its clothing.

We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans, the company said in a statement.

Sorrentino's lawsuit says the clothing company significantly profited off of the false affiliation, Reuters reported.

Starting in August 2011, Defendant embarked on a grand, worldwide advertising campaign using Sorrentino's name, image and likeness to create brand awareness for its products by falsely claiming that Defendant had offered money to Sorrentino if he would stop wearing Defendant's goods, the lawsuit states, Reuters reported.