Yes, it’s true. Pizza Hut is now selling its own line of perfume.
The top pizza chain announced Tuesday the release of “Eau du Pizza Hut.” a new fragrance from the Canadian branch of Pizza Hut that aims to capture “the smell of a box of Pizza Hut pizza being opened.”
Yes, get ready for this to be a thing.
“What began as a fun Facebook post -- with Pizza Hut asking fans just how much they loved the smell of a box of Pizza Hut pizza being opened -- has materialized into Pizza Hut becoming the latest celebrity to launch its own perfume,” the company says. “Introducing Pizza Hut Perfume -- a brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough.”
But don’t go looking for the new Pizza Hut perfume on in your local department store. Apparently the scent was produced only in very small numbers and sold online to Facebook fans of the pizza chain.
"The limited edition perfume was designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans,” the company said. “Only 110 bottles were produced and shared with lucky Facebook fans who won a bottle by being among the first to share their desire for Pizza Hut perfume.”
"For now, we've only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store," said Beverley D'Cruz, marketing and product development director for Pizza Hut Canada. "The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas."
No word yet on whether Pizza Hut will continue to market the perfume in the future, but no doubt that pizza enthusiasts are waiting with bated breath.