Steve Jobs spent most of his life scoffing products that weren't created by the company he founded, but in a new Taiwanese commercial for an Android device, he's seen coveting a tablet PC other than the iPad.
Taiwanese comedian and impersonator Ah-Ken dressed as the late Apple founder and gives a short presentation where he touts the capabilities of the Action Pad, an Android-based tablet, during a 20-second commercial created by the company.
Ah-Ken dons the trademark black turtleneck, jeans and sneakers in the commercial along with a few atypical pieces of clothing: A halo hovers above the Jobs character's head, and wings protrude from the man's back.
The Steve Jobs impersonator says the following, which are shown in English at the bottom of the screen example of the device's translation capabilities:
Introducing the new generation of the pad. It's amazing. Pad. What more do we need? Great language. I think this is it: Action Pad!
Thank God I can finally play another pad, the Jobs character says to end the commercial.
Jobs is probably rolling in his grave for the misuse of his image, but also for such egregious representations of all the things he stands for. It's well-documented in the Walter Isaacson biography of Steve Jobs that the man vehemently hated Android-based systems. Here's what Jobs said according to his biography:
I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong... I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
When Jobs met with Eric Schmidt, then CEO of Google, Jobs refused to work out a deal in order to settle several Apple lawsuits. According to his biography, Jobs said I don't want your money. If you offer me $5 billion, I won't want it. I've got plenty of money. I want you to stop using our ideas in Android, that's all I want.
Action Electronics, the consumer electronics brand that created the device, defends their used of the Steve Jobs character: Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good, said Chelsea Chen, a spokeswoman for Action Electronics in a Reuters interview.