More than 100 million people tune in to watch the Super Bowl, and advertisers can expect to pay an estimated $4 million for a 30-second commercial. It would seem impossible for small businesses to make that sort of bank and compete with the big hitters like Doritos and Coke. But now they have a chance at a spot with this new contest: The Intuit Small Business Big Game.

The offer gained huge interest, with more than 15,000 entries flooding in. And now the top four have been selected. The winner will be selected through an online vote and see its business broadcast to millions during Super Bowl XLVIII on Feb 2, 2014.

The first contender was created when two guys sat in a craft brewery and discussed a new venture involving poop, yes poop. Thus, Dairy Poop was born. The all-natural dairy compost company produces a product that can be used for the lawn or garden to help retain moisture, suppress disease and improve soil.

Goldie Blox was born after CEO Debbie Sterling saw a hole in the market for young girl’s toys. Growing up, she realized she had no understanding of engineering or science until high school and wanted to create a toy for girls that would get them thinking about the sciences early on. Now with a degree in engineering, Sterling hopes to “disrupt the pink aisle” by encouraging little girls and future engineers to tap into their skill set at an early age.

Begun as a hobby to home-brew treats for the founders' dog out of recycled barley, Barley Labs has now grown into a burgeoning small business. These treats are all natural and are baked right from the oven. Scott Beaudry and Theresa Chu were inspired by their dog Barley and a desire to give him the best snack possible. Barley is now the "chief inspiration officer and VP of quality control."

The last finalist to round up the top four is an open-pasture-raised egg company, Locally Laid Egg Company. With a mission to produce "real food," it hopes to change the way the birds and the planet are treated. Their hens have the chance to exercise and pasture freely resulting in what they say is an egg with less cholesterol and fat.

Celebrity entrepreneur Bill Rancic has teamed up with financial software maker Intuit Quickbooks to promote the contest and visited the four finalists to give them the news.

Rancic claimed to have no favorite among the final four, but said the contest will give each of them a national platform. The winner will gain unprecedented exposure at the biggest game and TV event of the year.

Coming what he describes as “full circle,” Rancic sat down with IBTimesTV to discuss why this competition was an important one for him to be a part of. He also shared what drives him professionally and what advice he would give to current and aspiring business owners.

Now the Small Business Big Game competition is in your hands. Will it be a company that brings you poop, an educational toy, dog treats or eggs? To cast your vote visit;