LONDON - UK fund house Threadneedle said on Thursday it has hired Campbell Fleming as its new head of distribution, with responsibility for wholesale and institutional business as well as marketing and product development.

Fleming will join the company in November from JP Morgan Asset Management where he is head of its $52 billion UK business.

Threadneedle, which has some $79.6 billion under management, recently launched a Luxembourg-based fund range following its acquisition of Standard Chartered Bank's World Express investment funds business.

In his new role Fleming will help grow the firm's global franchise in both retail and institutional assets, said Chief Executive Crispin Henderson.

Separately, JP Morgan Asset Management said Roger Thompson, currently chief financial officer of JPMAM's European and international business, would become its new UK head.

Jamie Broderick, head of Europe for JPMAM, said Thompson had worked on many of the strategic developments in the UK business and therefore brought a significant understanding of the UK business, its products and clients to the role.

Thompson has previously worked for JPMAM, which has some $1.1 trillion under management worldwide, in Hong Kong, Singapore and Japan, where he was CFO of JPM Investment Management. (Reporting by Claire Milhench; Editing by Rupert Winchester)