As the golf world gears up for this week's PGA Championship in Atlanta, Tiger Woods has been dealing with a slew of headlines involving the recent firing of his longtime caddie, Steve Williams.

On Monday, it was announced that Woods was dropped by Swiss watch company TAG Heuer. Woods has been with the company since 2002, and his contract was not renewed when it expired in July, Bloomberg News reports.

TAG Heuer joins Gillette, AT&T, Gatorade and others that have cancelled endorsement contracts with Woods since his infidelity fiasco in December 2009.

Woods, 35, finished 37th in the World Golf Championships Bridgestone Invitational on Sunday. He is currently ranked 30th in the world.

The PGA Championship kicks off on Thursday at the Atlanta Athletic Club.

Here's a photo tribute to the PGA-bound Tiger Woods.