Twitter announced a new technology that will embed the popular micro-blogging site onto individual websites.

@anywhere, as it is known, will allow people using websites to follow new users or share media directly from the page.

Twitter unveiled the new service at the South by Southwest festival in Austin, Texas, according to PC World.

It is similar to Facebook's Connect service that allows people to log in to other websites using their Facebook details and interact with friends.

Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo home page, Twitter said on its blog.

At the SXSWi conference, Williams said Twitter has 13 launch partners for @Anywhere: AdvertisingAge, Amazon .com, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC, The New York Times,, Yahoo and YouTube.

Third-party sites only have to drop in a few lines of Javascript to enable the @Anywhere feature, the blog said. Williams, however, did not provide details about any financial arrangements with the launch partners or reveal much about how @Anywhere might generate revenue for Twitter.