As news of Twitter overhauling its mobile channel mobile.twitter.com for feature phones and older browsers made the rounds from July 11, a close look at the new development shows how the mobile channel contributes a significant chunk of revenue for the microblogging site.
An official Twitter blog post by Coleen Baik, Designer, Mobile Team, states how the new changes have yielded a faster client.
The changes effected by the Mobile Engineering and the Design team in a span of nine weeks supports over 13 different browsers; accommodates inputs with dissimilar requirements; minimizes page sizes for slower networks and enables consistency with other twitter.com channels, among others.
The new changes resulted in pages that were 63 percent smaller than the previous version; sessions that were almost 37 percent smaller and fewer requests for some views including profile pages.
But the overall intent to redesign the mobile website appears to be in sync with its strategy to boost revenues from its mobile offering.
A June 8 report, published in the Motley Fool, explains how the growing shift toward mobile devices will influence revenues of Social Networks.
Twitter, which has adopted an ad-based revenue model in addition to licensing opportunities, seems to be have generated more revenue from its mobile platform than its website, while competitors like Facebook continue their efforts to decipher the mobile platform and harness it for bigger top line.
The Motley Fool report goes on to add how its technology analysts are bullish about Twitter profiting tremendously from the mobile revolution.
As Twitter continues to strengthen its platform and add new offerings to hook followers, its inherent nature seems to favor the mobile medium rather than the channel.
While monetizing ads are a good way to earn money, Twitter may also introduce new features that are mobile-centric in the coming days to keep its followers happy. Viewed from the perspective of the mobile industry, it is bound to see mobile carriers, Twitter top brass, mobile handset manufacturers and mobile value-added service providers laugh all the way to the bank, through revenue-sharing.