Italian designer seValentino Garavani and Giancarlo Giammetti launched the much-anticipated 3-D virtual fashion museum Monday at the Museum of Modern Art in New York.
This is the first digital exhibition of its kind that has been introduced by a luxury fashion house. It has been reported that for the past two years, Valentino and business partner Giancarlo Giammetti have dedicated themselves to this exclusive display.
Present at the event were American actress Anne Hathaway and Amit Sood, creator of the Google Art Project.
The virtual museum comes in the form of a downloadable desktop application for Macs and PCs wherein users navigate through galleries that span around 10,000 square meters and hold more than 5,000 images. Around 300 dresses are on display, some of which can be rotated in 3-D. These dresses are paired with the images of the celebrities who wore them.
Apart from this, past collections of sketches, illustrations, advertising campaigns and editorials and events that showcase the history of every dress are also found. With just a single click, one can get every single detail of historic creations like the iconic wedding dress of Jacqueline Kennedy Onassis in 1968 or the dress worn by Julia Roberts for the Oscars in 2001.
Elle reported that Valentino and Giammetti are the sole investors in the project and that they are planning on expanding the museum and keeping it up to date with the help of Google.
Take a look at the launch of the Valentino Garavani's 3-D Virtual Fashion Museum below: