Vine announced its first major update Thursday since being acquired by Twitter: a new sound-editing feature, Snap to Beat, which will enable users of the short video app to create "perfect loops." The feature, which will be released Friday, aims to fortify the app as a hangout for music lovers and creators.
The video clips, which run up to six seconds long, on the app endlessly repeat themselves, but it is difficult to create a video that has seamlessly transitions when it starts again. With the update, users will be able to run songs over the clips and edit the sound.
"Today marks the beginning of our commitment to strengthening the connection between music and Vine," Vine said in a post on its side. "Music has been part of Vine’s culture since the beginning... Now, we’re connecting you to the music you love, starting with this release which lets you discover and create with music on Vine."
After users create a video, they will be able to access a "featured tracks" section where they can choose a song. The editing feature then automatically chooses a clip from the song that will perfectly match the length of the video. Users can adjust the music clip if they so choose before applying the song to their video.
Vine says the new feature is part of an initiative to increase music's presence on the service.
“The impact of music on Vine extends beyond our phones, proving Vine is more than just an app. Dances like the Shmoney Dance and The Whip make their way off Vine and take on a life of their own, and soon the songs used in those Vines climb the charts,” said a blog post announcing the update.
Twitter bought Vine for a reported $30 million in October 2012, but it had been unclear this year where the company planned to take the company next. The update will be available to iOS and Android users Friday.