Netflix Inc and Sony Electronics are now co-working to delivers Movies right at BRAVIA TVs.

A partnership the two Companies will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony's BRAVIA Internet Video-capable HDTVs and on previous BRAVIA models compatible with Sony's BRAVIA Internet video link module.

“Sony has been a world leader in consumer electronics for decades,” said Netflix Chief Executive Officer Reed Hastings. “We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs”.

Netflix already partnered with other consumer electronics company and Sony is the latest consumer added to deliver unlimited streaming from a library of more than 12,000 choices.

Netflix members who subscribes unlimited plan for $8.99 a month can watch instantly movies and TV episodes this fall.