YouTube is changing the way it lets users show video content to viewers.
Historically, users could only upload prerecorded videos to YouTube. After claiming there was demand for live concerts, sporting events and interviews, the company has announced YouTube Live. YouTube Live will let a select amount of partners stream live video content.
The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time, Joshua Siegel, product manager, said in a blog post.
Thus far, the shows on YouTube live are web series revolving around various subjects including tech, sports and entertainment. Nothing of note has been broadcast live through this new medium, and the company did not announce a formal list of partners.
Over the past few weeks, industry speculation has said Google is looking to get into more original content. A report from The Wall Street Journal said the company is looking to spend $100 million on original content exclusively for YouTube.
YouTube has declined to comment on that report.