IBTimes Media and Culture Reporter Christopher Zara discusses his feature article "Casualties Of Amazon’s War" that analyzes how the internet company has benefited from the "showrooming" phenomenon, and how brick and mortar retailers are impacted by retail giant's business practices. Reuters

So far this 2013 holiday shopping season, e-commerce sales have greatly outperformed sales growth at brick-and-mortar stores. Analytics firm ComScore Inc. reported that U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday. Meanwhile, online shopping soared on Cyber Monday toward a single-day record as Inc. (NASDAQ:AMZN) came out on top, followed by eBay Inc. (NASDAQ:EBAY), Wal-Mart Stores Inc. (NYSE:WMT), Best Buy Co. Inc. (NYSE:BBY) and Target Corporation (NYSE:TGT).

In November, electronics corporation Best Buy warned ahead of Black Friday and Cyber Monday sales that holiday promotions could hurt its fourth-quarter margins. Best Buy, along with other retailers, such as Wal-Mart, announced they would match prices in order to fight the “showrooming” phenomenon, which refers to the practice of examining merchandise in a brick-and-mortar store without purchasing it, and instead shopping online to find a lower price for the same item.

IBTimes Media and Culture Reporter Christopher Zara discussed with International Business Times his article, " and Retail: Predatory Pricing, Bully Tactics Squeezing Competition, Retailers and Small-Business Advocates Say," which analyzes how the Internet giant has benefited from "showrooming,” and how brick-and-mortar retailers are affected by its business practices.