Best Buy (BBY) is looking to go up against retail giant Amazon with a Black Friday in July Sale that will rival Prime Day.

Held a day longer than Amazon’s Prime Day, Best Buy’s Black Friday in July Sale will run from July 11 to 13. Amazon Prime Day is being held from July 12 to 13.

Like Amazon, Best Buy is offering a slew of tech deals on laptops, TVs, headphones, smartphones, and other tech devices.

According to Best Buy, the “deals are so good, they’re similar to what you might find during the official holiday season.”

Some of the items that consumers will be able to find on sale include:

  • Laptops for up to $300 off
  • Select MacBooks marked down up to $200
  • Savings on the Apple iPhone 13 Pro
  • TVs priced at $79.99
  • Select small kitchen appliances reduced up to 50%
  • Up to $350 off on select gaming desktops
  • KitchenAid stand mixers with $170 savings
  • $50 off select Samsung Galaxy Watch 4s
  • Save $100 on Dyson V11 Torque Drive Cordless Vacuums
  • 48-inch Sony Class BRAVIA A9S Series OLED 4K Smart TVs for $799.99
  • Save $150 on 43-inch TCL Class 4 Series 4K Smart Roku TVs
  • Pit Boss Navigator 550 Wood Pellet Grills with grill cover on sale for $429.99
  • Apple AirPods Pro reduced by $40
  • Sony WH-XB910N Wireless Noise Cancelling Over-The-Ear Headphones on sale for $124.99
  • Save $170 on Beats Studio 3 Wireless Noise Cancelling Headphones
  • NordicTrack Commercial S15i Studio Cycles marked down $500

The tech retailer is also offering additional perks for its Totaltech members, including early access to the sale on Sunday and extended deals through July 17.

Best Buy offers its Totaltech membership for $199.99 per year, which includes member benefits such as 24/7 Geek Squad tech support, VIP access to dedicated phone and chat teams, 60-day returns on most products, two-day free shipping, access to exclusive pricing, and free standard delivery and installation with purchase.

As of Thursday premarket hours, shares of Best Buy were trading at $68.80, up 28 cents, or 0.41%.

The Best Buy logo is seen at a store in Manhattan, New York City, U.S., November 22, 2021.
The Best Buy logo is seen at a store in Manhattan, New York City, U.S., November 22, 2021. Reuters / ANDREW KELLY