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To Zip from IP, Amazon Morphs into Brick-and-Mortar - Report

The constant rumor mill churning around online megalith Amazon.com (AMZN) has offered up a new hatchling, in brick and mortar form. The world's largest online retailer will open a physical store in Seattle, according to Good E-Reader, making it the first major online retailer to jump from an Internet Protocol address to actual zip code.