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Amazon's CEO Jeff Bezos has unveiled a new e-reader device called the Kindle Touch 3G, which is now selling for $149 and $99 without 3G.

At Amazon's Kindle Fire announcement in New York City, Amazon surprised everyone by unveiling a new browser called Amazon Silk, which leverages the cloud to optimize load speeds.

Amazon is in New York City today to unveil its first tablet, the Amazon Fire. The Wi-Fi only tablet will go for a low price of $200.

Amazon is in New York to announce a new tablet, the Kindle Fire, but the company has announced it will sell a top of the line Kindle Touch 3G for $149, featuring a touch screen, faster interface, free 3G, and long battery life.

Amazon is announcing its first Fire tablet today in New York City, but the company says it will reduce the price of its current Kindle e-Readers from $139 to $80.

Amazon's new Kindle Fire tablet will sell for $199, according to Bloomberg Businessweek.

With so many tablets now available, it seems incredible that a serious threat to the Apple iPad has not yet emerged. The lack of a Goldilocks-esque just-right balance between portability and connectivity, sleek styling and dual processing, is much to blame. Like that of the MP3 music player before it, the tablet market is littered with models that, for one reason or another, have failed to capture the public's imagination. Yet, Amazon's unveiling of the eagerly awaited Kindle Fire ...

Amazon.com Inc is expected to launch its long-awaited tablet computer on Wednesday, sporting a low-enough price to give Apple Inc's iPad some serious competition for the first time.

A Wall Street analyst has said that the Amazon's tablet would be powered by Nvidia's Kal-El chips.

Wednesday's the big day for the tablet, when the Amazon Kindle Fire will be unveiled in New York. The highly-anticipated tablet is expected to be one of the to compete with the global-leading Apple iPad tablet. This will be the first viewing most tech journalist get of the new product, but by now there appear to be very few secrets. Here are 10 things to know about the Amazon Kindle Fire tablet:

Amazon is set to bring color to the Kindle when it unveils Kindle Fire on Wednesday during a press conference, according to reports.

On Monday, Amazon announced that it had closed a deal with 20th Century Fox to stream 2,000 of the studio's titles under its Amazon Prime subscription service. This news followed close on the heels of Netflix's announcement that it had signed an exclusive deal to stream movies from DreamWorks Animation. The two companies have spent the past several months snapping up content in a decidedly eager - if piecemeal - way.

The Apple is iPad is dominating the global tablet market, capturing 80 percent of the market according to industry statistics.

Amazon's new tablet, the Kindle Fire, is out as the world's biggest e-retailer taps into a burgeoning market now dominated by Apple's iPad. The Seattle-based online retailer will price it from $199, $200 below iPad2, and offer key entertainment features.

With Amazon's announcement Monday that its new Kindle Fire tablet will be unveiled this Wednesday in New York, the online marketplace has been rife with speculation about the threat this most recent contender will pose to the indomitable iPad. In large part, the upcoming showdown between the Kindle Fire and the iPad this holiday season will be interesting because of how the focal points of the two companies differ.

Apple shares Tuesday rose more than 1.5 percent in pre-market trading after Monday’s 2.1 percent drop on an analyst's report it was shaving orders for iPads as much as 25 percent.

The Amazon Kindle Fire tablet will be revealed in New York on Wednesday, according to reports. Already, media types are proclaiming that Amazon will throw down a competitive gauntlet against Apple and its industry-leading iPad tablet with an expected October Kindle Fire release.

With the evidence increasing that Amazon will release a tablet computer for the holiday season, including recent comments from CEO Jeff Bezos to stay tuned when asked about the possibility, there are enough reasons for Apple to worry.

Amazon is set to unveil its new tablet named the Kindle Fire on Wednesday at a press event, though the device won't ship until November, according to Tech Crunch.

Amazon is set to unveil its new tablet to be called the Kindle Fire on Wednesday at a press event, though the device won't ship until November, according to Tech Crunch.

Perhaps Apple heard the news -- that Amazon and Barnes & Noble are launching new tablets priced lower than its global-leading iPad. Or perhaps Apple is just better preparing for a slow-growing global economy, where consumer dollars are getting tighter amid talks of a new recession.

Amazon.com's announcement comes a day after Netflix announced it would stream Dreamworks Animation content

New rumors have emerged that Amazon's new tablet will cost $171 ahead of an Amazon event rumored to unveil its new product on Wednesday.

The news comes a day after Netflix announced a streaming deal with Dreamworks animation

Amazon has unveiled its Kindle Fire tablet, so how will Apple keep its iPad customers loyal?

Apple may be reacting to Amazon’s imminent introduction of a tablet by lowering orders for iPads as much as 25 percent, a JPMorganChase analyst told investors.

Amazon is expected to release its Kindle tablet in a market dominated by Apple's iPad, which has netted a sale of 29 million units since its launch in April 2010.

The nine-disc set of Star Wars: The Complete Saga on Blu-ray has become a chartbuster of all times in just its first week of release, breaking global sales records.

A number of manufacturers have tried and failed to enter the tablet computing space, currently dominated by the iPad and iPad 2, but Amazon's forthcoming tablet may have the right mix to shake Apple's empire.