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Shares of Apple's suppliers declined on Wednesday, after the company failed to wow fans and investors with its newest iPhone, while rivals HTC and Samsung Electronics rose on expectations they would be better placed to grab market share.

Apple unveiled on the event on Tuesday the iPhone 4S, a major upgrade over its previous iPhone 4 model having iOS 5, iCloud and Siri.

iPhone 4S Apple conference

Apple unveiled the iPhone 4S in its event on Tuesday which could have resulted in disappointment for many users who were anticipating the iPhone 5 but for one feature “Siri”, the voice assistant feature, which has caught the imagination of everyone.

Apple Inc's newest iPhone left Wall Street and fans wishing for more than a souped-up version of last year's device, at a time when rival smartphone makers are nipping at its heels.

The iPhone 5 mystery remained a mystery after all. The tech world was utterly disappointed as Apple announced iPhone 4S, not iPhone 5, at its Let's talk iPhone event on Tuesday.

Instead of the highly-anticipated (understatement of the year) iPhone 5, Apple unveiled the iPhone 4S on Tuesday, which has left some disappointed, to say the least. Here are 25 features we hope the iPhone 5 will have, whenever it finally comes out.

The launch of Apple Inc's (AAPL.O) iPhone 4S showed just how much fans miss the showmanship of Steve Jobs. But it also gave observers a hint as to how new helmsman Tim Cook might prefer to do things.

Much to our dismay, Apple unveiled the iPhone 4S on Tuesday, an updated version of its fourth generation phone. But why not the sought-after iPhone 5?

Apple Inc beefed up its new iPhone with faster chips and better cameras, seeking to set its handset apart from the rising tide of Google Android smartphones.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Instead of the expected iPhone5, Apple has unveiled the iPhone 4S with a price tag of $199 set for an October 14 release date. While many were disappointed with the release of a sequel to the iPhone 4 during the Tuesday Let's Talk iPhone event in Cupertino, Calif., the iPhone4S, while aesthetically similar, has some great updates in features.

Shares in Research In Motion ended 2 percent higher in yo-yo trade on Tuesday after rival Apple hinted at threats to RIM's core corporate market, but failed to wow fans and investors with its latest iPhone.

At Apple's media event Tuesday, the company delivered souped-up iPod Nanos, a new line-up of iPod Touches, and unveiled an iPhone 4S. But was it enough for fans who wanted the iPhone 5?

Some said they would not upgrade, and some said they would to other companies for phones.

The event doesn't live up to the hype.

Shares in Research In Motion fell 4.3 percent to their lowest level in almost six years after Apple CEO Tim Cook said that more than 90 percent of Fortune 500 companies are testing or deploying the iPhone and iPad.

The Apple Web site crashed Tuesday afternoon and was still down as of 3:20 p.m., probably due to the high volume of traffic surrounding the iPhone 5 release announcement.

If iPhone 4S was named iPhone 5, the world may not have been so disappointed even if the specs and features were the same. On Tuesday's Let's Talk iPhone event, Apple unveiled its new iPhone, dubbing it 4S, to be released on Oct. 14, two days after the release of iOS 5 and iCloud.

Since Sept. 20, 2011, Apple shares had already declined 9.4 percent before Tuesday’s trading session.

Today, Oct. 4, Apple held its keynote event in Cupertino, Calif., to discuss the upcoming product line from the globally revered technology company. CEO Tim Cook took center stage, as this was his first keynote in his current role.

But in the end, the iPhone 4S the company unveiled today has many of the features expected, including voice Assistant, more member (16GB) and (32GB) versions, and more.

Apple's big Let's Talk iPhone event announced a new iPhone 4S with faster download speeds, a better camera, and a voice assistant named Siri, but still left many disappointed the company didn't unveil a new iPhone 5.

The iPhone 4S may not have lived up to all the hype of a highly anticipated iPhone 5, but the latest iPhone installment from Apple, is still jab packed with mind blowing features.

At Apple's product announcement Tuesday, company founder and former CEO Steve Jobs did not make an appearance. He resigned from Apple in August for medical reasons.

Shares of Sprint Nextel, the No.3 wireless carrier continued their two-day plunge after Apple introduced a new version of iPhone4

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Straight from the live blogs of Apple's Cupertino Let's talk iPhone event, Apple has some exciting announcements. The technology giant has taken the wraps off iPhone 4S, which will come pre-installed with the new mobile operating system iOS 5.