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Today, Oct. 4, Apple held its keynote event in Cupertino, Calif., to discuss the upcoming product line from the globally revered technology company. CEO Tim Cook took center stage, as this was his first keynote in his current role.

But in the end, the iPhone 4S the company unveiled today has many of the features expected, including voice Assistant, more member (16GB) and (32GB) versions, and more.

Apple's big Let's Talk iPhone event announced a new iPhone 4S with faster download speeds, a better camera, and a voice assistant named Siri, but still left many disappointed the company didn't unveil a new iPhone 5.

The iPhone 4S may not have lived up to all the hype of a highly anticipated iPhone 5, but the latest iPhone installment from Apple, is still jab packed with mind blowing features.

At Apple's product announcement Tuesday, company founder and former CEO Steve Jobs did not make an appearance. He resigned from Apple in August for medical reasons.

Shares of Sprint Nextel, the No.3 wireless carrier continued their two-day plunge after Apple introduced a new version of iPhone4

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Straight from the live blogs of Apple's Cupertino Let's talk iPhone event, Apple has some exciting announcements. The technology giant has taken the wraps off iPhone 4S, which will come pre-installed with the new mobile operating system iOS 5.

Apple said the new iPhone 4S has a dual-core CPU and dual-core graphics, among other specs, and is up to seven times faster than the previous iPhone.

Apple's new application Cards allows users to send and mail 100% cotton paper cards directly from your iPhone or iPod Touch.

Apple's iPod Nano and iPod Touch have gotten upgrades to their applications, hardware, and overall performance.

Rumors around the iPhone 5 have been overheated as Apple's Let's talk iPhone event kicked off at 1 p.m. (EDT) on Tuesday. All eyes are on whether Tim Cook will unveil the next-generation iPhone 5 and when its much-speculated release date is.

Apple's Let's talk iPhone event will kick off today within a few minutes in Cupertino, California and tech sites are still buzzing with iPhone 5's (supposed) features.

Apple has begun loading pictures of a new iPhone to its Web site. The first photos appear to be a slightly upgraded iPhone 4 with iOS 5 already pre-loaded.

Top 10 Most Surprising Things About Apple’s iPhone 5

iPhone 5 video to be posted after the event on Apple's YouTube page.

As Let's talk iPhone event approaches, one can’t help but get the sense that Apple is getting a kick out of the unprecedented degree of anticipation surrounding the announcement of their newest iPhone.

The day Apple maniacs have long awaited is finally here and IBTimes plans to offer the most comprehensive live coverage of Apple's Oct. 4 Let's Talk iPhone announcement event.

On the day that Apple launches the fifth generation of its ubiquitous iPhone, the once mighty Nokia is still weeks away from mounting a fightback.

iPhone 5 could see the adoption of iOS 5, Apple's latest operating system for mobile devices. iPad 2 has it, and because it's widely believed iPhone 5 will get a few of the same performance specs, it's a good bet it'll have iOS 5 as well. Here's a look at the top 10 features of Apple's new iOS 5.

Microsoft has killed off its mp3 music player the Zune to focus on its Windows Phone offering. Microsoft folded the Zune on the eve of Apple's big iPhone announcement.

The stock is up on rumors floating around the market that RIMM has retained an investment banker to ponder strategic options.

The most anticipated tech event of the year is just minutes away as Apple is expected to unveil its long awaited next generation of iPhone.

Sprint stock fell 10 percent to $2.73 Monday after the Wall Street Journal reported that the wireless carrier has committed to ordering at least 30.5 million iPhones, costing $20 billion, in preparation for the new phone's launch. On Tuesday, the stock fell an additional 12 percent to $2.40 by 11 a.m.

After clamming up for months about the release of the most anticipated smartphone - iPhone 5 - this year, Apple has finally decided to sing. But it's not singing aloud - with a three word cryptic invitation, “Let’s talk iPhone” send out to the media, Apple has indicated that it will announce the launch of iPhone 5 on Oct. 4. And, nothing more.

Apple's anticipated Let's talk iPhone event arrives later today, but already there are reports that when the Apple iPhone 5 comes out we'll see a whopping 4.44-inch screen.The current iPhone 4, Apple's latest smartphone model, has a 3.5-inch screen.

Although Apple has sent out Let's talk iPhone invitations to the press and it is highly likely that it will announce the release information of iPhone 5 at the Oct. 4 event, people can hardly wait to catch a glimpse of the next generation iPhone.

As noted earlier, if Sprint (S) snares Apple’s iPhone 5 this autumn, it could give the cell phone service provider a fighting chance versus AT&T (T) and Verizon (VZ). And that would bode well for Sprint's stock.