Google Is Giving Millions To Spirit Airlines To Use Its Data To Train AI Models

Google is buying all of Spirit Airlines' data for $10 million to continue training its AI models following the halting of its operations in May.

CNN detailed that the company has been selling off its remaining assets over the past months. The data being sold includes emails and internal communications, transactions with the public and frequent flyer information. The outlet went on to say that the data has removed all information that could identify people.

"We acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models," a Google spokesperson told CNN.

Spirit had been struggling to exit Chapter 11 bankruptcy for the second time in under a year. The airline initially filed for bankruptcy protection in November 2024 after reporting heavy losses and debt pressure, and again in 2025 following a failed restructuring attempt.

High jet fuel prices had also significantly undermined Spirit's turnaround plan. The surge in fuel costs, linked in part to geopolitical tensions, particularly the war in Iran and the closure of the Strait of Hormuz increased operating expenses to a level that some creditors believed made the restructuring plan unworkable.