Jerry Seinfeld loves breakfast cereal, Superman and stand-up comedy. And on Friday he launched a website dedicated to one of those passions. will bring together highlights of the New York comedian's 35 year stand-up career. It launched with three clips -- including Seinfeld's first appearance on The Tonight Show in 1981 -- and another three videos will be posted every day.

So what's the deal?

When I was 10 years old, I started watching stand-up comedians on TV, explained Seinfeld, 57, in a posting on the website. I fell in love with them and I'm just as fascinated with stand-up comedy today.

... Somewhere out there are 10 year-olds just waiting to get hooked on this strange pursuit. This is for them.

The new website will not feature dramatic episodes from Seinfeld's most famous outing -- the 1990s sitcom Seinfeld which is considered one of the most successful comedies on TV and which revolved around a fictionalized version of Seinfeld's own life as a comedian.

But it will include stand-up segments that Seinfeld performed on the show.

Seinfeld, a New York native, began his stand-up career in the late 1970s and continues to tour around the United States.

(Reporting by Alex Dobuzinskis: Editing by Jill Serjeant)