Kohl’s (KSS) is continuing its tradition of staying open 24 hours a day during the Christmas holiday, announcing its around-the-clock hours on Wednesday.

The move by the retailer is designed to make last-minute shopping easier for its customers as it heads into the busy holiday gift-buying season. Kohl’s said all of its stores nationwide will keep their doors open 24 hours, starting on Friday at 7 a.m. local time until 6 p.m. local time on Christmas Eve.

Kohl’s will also continue to offer its free, in-store pickup within two hours on most purchases made on its website and app through Christmas Eve. Orders placed by 3 p.m. local time on Christmas Eve will be available for pickup by 6 p.m. that day.

Kohl’s also offers direct delivery on items purchased from its website with orders placed by Wednesday by 11:59 p.m. CST, arriving by Christmas Eve with standard shipping, according to the company.

The retailer is also offering $10 in Kohl’s Cash for every $50 spent in-store and online through Dec. 24, in addition to 20% off purchases of $100 more or 15% off lower priced purchases through Dec. 24.

Shares of Kohl's stock were down 1.07% as of 12:18 p.m. EST on Friday.