KEY POINTS

  • Pornhub and Namilia team up for the design house's spring/summer collection
  • The partnership aims to support women's fight for sexual empowerment 
  • Pornhub's Big Package for small businesses initiative has helped many entrepreneurs worldwide amid the pandemic

Pornhub has been partnering with various companies in the recent months, and this time the adult entertainment site has decided to work with the designers from Namilia for the first-ever high fashion porno that aims to promote sexual empowerment.

Pornhub stars will be walking in Namilia's runway show for its spring/summer collection. The design house released a new clip on Instagram showcasing its Pornhub X Namilia collection.

"This season, talent from Pornhub’s model program continue the fight for sexual empowerment as they ‘un-dressed’ in the new Pornhub x Namilia collection. The short film directed during quarantine from home through Zoom by Gogy Esparza features @asahole @foxy_locksy @here_on_neptune @rejaniced @raelilblack," Namilia wrote.

"The cosmos of sexual pleasure has been restricted to a few boring and chauvinistic narratives for the pleasure of the male gaze, up until rather recently. Porn isn’t something existentially male, most women just have been previously excluded from determining the narrative," the design house added.

Namilia and Pornhub collaborated on the capsule collection that features five looks from the world of HEROTICA, which is described as "a world where women are in charge of the dialogue, the narrative, and every inch of their bodies, turning the tables on the straight male perspective.”

HEROTICA can also be viewed as Pornhub's YouTube channel (SFW)and Pornhub X Namilia's channel (NSFW). Their collection includes Namilia's signature velour tracksuits in Hot Pink and Black with white crystal embellishments, cropped harness tees, hoodies and moto-cross dresses. 

Pornhub and Namilia’s collection is available on www.PornhubApparel.com and www.NAMILIA.com and in its Berlin Studio Store.

Pornhub has also partnered with several small businesses offering them free advertising space on its website. Many businesses were forced to shut down or halt their operations due to the COVID-19 pandemic. For those resuming their operations, Pornhub has offered them a way to bounce back from the pandemic with its "Big Package for small businesses" initiative.

“No matter where you are, if yours is small and it needs a little stimulation, we’re the experts. That's why, we’re giving away free ads on pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that receives over 120 million happy visitors a day,” Pornhub said.

The initiative has already helped several businesses worldwide, including Brooklyn Tea from New York City, Casa do Maick from Brazil, Faline and Smile Seeds Market from Japan to name a few. All of them said they experienced "major growth" when they joined Pornhub.

Pornhub poster A sign at the Pornhub booth is displayed at the 2017 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 18, 2017 in Las Vegas, Nevada. Photo: Ethan Miller/Getty Images