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Social media marketing helps boost business profitability because of its wide reach. Pexels

We are living in a highly digitized world where you're the odd man out for not having any social media account or online presence. With millions using Facebook, Twitter or Instagram every day, business owners capitalize on this massive opportunity and you should, too!

In fact, almost 75% of American adults with buying power use social media nowadays. Putting that into figures, that's almost 140 million people waiting for you to reach them! But the question is, how do you do it?

If you want your business to become an authority online, you're at the right place! In this post, we'll share social media marketing tips that will be your key to success in this digital age.

Know Your Audience

Today’s market relies heavily on people who are frequently online. Target the right demographic who are most likely to engage with your business and focus your advertising power on this group. You'll be able to save a lot in the customer acquisition department so you can reallocate your resources elsewhere.

Know your audience to create tailor-made content that converts. Pexels

Once you've established this, you need to gather valuable marketing insights from your audience to know them better. You can achieve this by:

  • Conducting surveys to understand their demands.
  • Taking part in conversations with your audience.
  • Collect feedback that you can use to improve your business.
  • Sifting through their demographics.

Create Engaging and Valuable Content

Create content that motivates readers to act immediately and avail of your offerings. To do this, your narrative should be something they can relate to and is persuasive enough to convince them that it solves one or two of their problems.

Creating engaging content increases the chances of conversion. Pexels

Your content should also be in a conversational voice so they won't get bored. Take note, it's not always about pitching your business, but is also about providing useful information to your audience. As a social media user yourself, you keep a tab of pages you get the most out of, right?

Here are a few ways to create content that converts:

  • Use witty and creative writing styles to get your audience’s attention.
  • Avoid monotonous content. Try switching it up every once in a while.
  • Offer valuable information and not just sales pitches.
  • Always add a strong call-to-action sentence at the end of your posts.

Use a Social Media Management Tool

You will notice that successful businesses also have very active social media pages. They regularly post and share quality content and engage with their followers by leaving a reply to their comments. What you need to know is that majority of these social media accounts are managed by a social media management tool!

Revive Social is one of the best social media management tools.

Revive Social is one of the best social media management tools you can get. It allows you to schedule your post, so you don’t have to manually do them and be online around the clock. You can even track the number of people who viewed, reacted and commented on your post. Thanks to this, you'll know what works and what doesn't. They also have a dedicated customer support team who will answer your queries 24/7.

Using Revive Social can give you pieces of information on how to republish your old posts and blogs so it becomes more relevant to address your followers' interests and needs. This means automatically sorting the current trends, the most popular posts you've had before, rephrasing them, and suggesting new hashtags so you can reuse them to make your social media page more visible.

Revive Social is loaded with features that makes social media management easier.

Since 45% of the world population are active in social media, it would be wise to always keep them up to date and make your presence felt. And have we mentioned, this tool is very user-friendly, too? All you need to do is to authorize their plugin and you'll be able to see trending subjects related to your business with just a few clicks!

Incorporate Video Marketing

Video marketing boosts audience engagement because of its visual features. Pexels

In social media marketing, many have joined the trend of using creative videos to reach out to people and highlight their business. A short and informative video can be handy since many people are not keen on reading lengthy posts.

People usually engage with your business by asking questions. So, what better way of answering them by making a video filled with information and answering all their inquiries about your brand, right? It saves you or your social media manager the time of answering repetitive queries, giving your team more time to promote and explore new groups or markets to engage with.

InVideo is one of the top picks of business owners wanting to bring their business to the next level. It comes with many user-friendly features that entice your audience to purchase your offerings. Their pre-made templates are one of their highlight features.

You can choose from more than 100 ready-made video templates that feature different styles and designs that suit your business' branding and your own preferences. Simply input the texts, rearrange some blocks, and your video is good to go! And it won't look generic, because you can always customize them in a very user-friendly way thanks to its drag-and-drop feature.

InVideo is one of the best video editing tools. Pexels

It is an online video editor that is specifically made to boost audience engagement. In fact, this is one of the first AI-powered video editors that can automatically choose the ideal style, font, and animations for your video. It even has a massive library containing more than 3,000 designs you can choose from. They are even optimized for sharing on popular social media platforms like Facebook, Twitter, YouTube, and Instagram.

InVideo allows users to create compelling video content. Pexels

You can learn more about InVideo's complete features and pricing by visiting this link.


With everything we highlighted above, you now have a better understanding of how important social media is when it comes to business marketing strategies. Always remember that the type of content you put out on the internet is the key to establishing your brand to your audience.

Using a social media management tool like Revive Social is also one of the best ways to get ahead of your competitors and ensure that your posts and blogs are relevant, helpful, and offer them precisely what they are looking for online.