The Super Bowl’s gladiatorial branding, which will take a brief hiatus next year, was meant to solve a prosaic problem.
The 2015 Super Bowl betting odds have pegged the Patriots as favorites over the Seahawks.
Andy Murray faces home favorite Nick Kyrgios in the Australian Open quarterfinals, while Rafael Nadal will take on Tomas Berdych.
The once-cautious league has signed lucrative licensing deals with Twitter, Facebook and YouTube over the past 18 months.
All of the Brooklyn Nets' top players have been involved in trade rumors.
Arsenal are set to confirm their second signing of the January transfer window, but their business may not end there.
Placing bets on ridiculous aspects of Super Bowl Sunday is an annual tradition unlike any other.
The 2015 Royal Rumble was highlighted by a first-time winner of the 30-man match.
America's most expensive ads can be lots of things. These helped change the idea of what they could be.
The NFL's made several changes to the Pro Bowl the last two years, but there are some things they can't change.
Arsenal hung on to win 3-2 at Brighton and Hove Albion in the fourth round of the FA Cup.
Arsene Wenger has another week to strengthen Arsenal's back line before the transfer session ends.
While trying to make the game more competitive, the NFL is also running replay experiments at this year's Pro Bowl.
Monkeys, babies, brutal logic and rueful observations dominate the list of the funniest big game ads of all time. Will they ever be matched?
The Patriots coach denied that the organization is guilty of any wrongdoing in the latest controversy to haunt the team.
Losses by Chelsea, Manchester City, Tottenham and Southampton have cleared the way for the Gunners' FA Cup hopes.
A quarterback has won the Super Bowl MVP 26 times.
Real Madrid's top player lashed out in Saturday's 2-1 victory over Cordoba.
Bob Arum said Floyd Mayweather is the reason a mega-fight with Manny Pacquiao has yet to happen.
For the third year, the NHL's All-Star rosters were decided by a draft and every player will participate in the skill competitions and All-Star Game Sunday.
A third U.S. title is on the line for Ashley Wagner Saturday night.
Banks enjoyed a stellar 19-year career as an infielder, was a perennial All Star and two-time MVP.
The NFL said on Friday that its ongoing investigation into the New England Patriots has shown that the team used balls that were under inflated in a game that clinched a Super Bowl berth.
Roman Reigns, Daniel Bryan, and Brock Lesnar are among the favorites to win at the 2015 Royal Rumble.
There will be little room for complacency going forward for the top seeds at the Australian Open.
Jeremy Lin's time with the Los Angeles Lakers might be running out.
Super Bowl 2015 ticket prices have changed as the game continues to get closer.
The NFL has interviewed nearly 40 individuals who work for the New England Patriots as part of its ongoing "Deflategate" investigation.
Atlanta is expected to name Dan Quinn their next head coach after the Super Bowl.
Arsenal continue to pursue leading January transfer window target Gabriel Paulista.