XBOX

IBTimes Logo

Next for Microsoft Xbox: winning casual gamers

Microsoft Corp has cemented its reputation among hardcore gamers with the launch of alien shoot-out Halo 3, but it is still struggling to attract the mass market audience that has flocked to Nintendo Co Ltd's Wii console.

Microsoft launches Halo 3

IBTimes Logo
Microsoft Corp began selling Halo 3 on Tuesday, hoping the acclaimed alien shooter game will widen its lead over Sony Corp in the battle for industry dominance.
IBTimes Logo

Microsoft readies Halo 3 for launch

Video game aficionados lined up before dawn on Monday for the midnight release of Halo 3, the acclaimed alien shooter game that Microsoft Corp hopes will widen its lead over Sony Corp in the battle for industry dominance.
More news
IBTimes Logo

Microsoft cuts Xbox 360 prices in Europe

Microsoft Corp is cutting the European price for its Xbox 360 video game console by 50 euros to 349.99 euros ($470), following a similar cut in the United States. Faced with unexpectedly strong competition from Nintendo Co Ltd's cheaper Wii console, Microsoft is aiming at expanding the appeal of the Xbox 360 to an audience outside its core fan base of young men.
IBTimes Logo

Microsoft cuts Xbox DVD player to $179

Microsoft Corp. said on Thursday it would lower the price of the high-definition DVD player accessory for its Xbox 360 game console in the United States to $179 from $199, and add five free movies to anyone who buys the machine in August or September.
IBTimes Logo

Sony, Microsoft see games key to race

After years of arguing whose video game machine has the best bells and whistles, Sony Corp. and Microsoft Corp. agree the battle boils down to which has the best games.
IBTimes Logo

Microsoft holds firm on Xbox 360 pricing

Microsoft Corp. said on Tuesday it will hold firm on pricing for its Xbox 360 game console, defying widespread expectations that it would respond to a price cut by rival Sony Corp. for the PlayStation 3.
IBTimes Logo

Sony slashes PS3 price

Sony Corp. slashed the price of its next-generation Playstation 3 game console late Sunday as it attempts to regain market share lost to rivals Microsoft and Nintendo.
IBTimes Logo

Xbox 360 defects to cost Microsoft $1.15 billion

Microsoft said late Thursday that it will take a charge of up to $1.15 billion for the month of June due to a new expanded warranty program and for a number of repairs and failures in its Xbox 360 game consoles.
IBTimes Logo

Microsoft to take $1 billion charge on Xbox

Microsoft Corp. said on Thursday an unacceptable number of repairs to its Xbox 360 will force it to take a charge of more than $1 billion for its most recent quarter, and it announced a new, extended warranty for the video game console.
IBTimes Logo

Microsoft to launch updated Xbox 360 in Japan

Microsoft Corp. said on Thursday that it would launch an updated version of its Xbox 360 game console on October 11 in Japan as it competes against rival products from Japanese favorites, Nintendo and Sony.
IBTimes Logo

Microsoft May Lower Xbox 360 Prices, Revise Hardware

Microsoft (Nasdaq: MSFT) slashed the shipments forecast of its Xbox 360 video game console yesterday, in a move some analysts believe will pave way for a future price cut and even an updated version of the game system.
IBTimes Logo

Vista, Xbox Could Boost Microsoft Past Estimates: Analyst

Software giant Microsoft (NASDAQ: MSFT) is expected to post earnings for its second quarter next Thursday, and some experts are pointing towards strong sales of its game-console and new operating system to help fuel the company's revenue.
IBTimes Logo

Microsoft Integrates TV with Xbox 360

Software giant Microsoft Corp. (NASDAQ: MSFT) announced a new solution that will allow consumers to watch television streaming from the internet on its popular Xbox 360 video-game console.
IBTimes Logo

Xbox 360, PS2 Drive Game Sales in Nov.

Video game sales for November rose 12 percent in November, led by strong Xbox 360 game sales and a slight increase for Playstation 2 titles, according to a new report.
IBTimes Logo

Sony Playstation 3 a 'Great Bargain': Analyst

Many consumers have expressed concern that Sony's new gaming console, the Playstation 3, is overpriced, with certain models costing nearly double that of the competition. Following an in-depth look inside the unit, however, one research firm believes the console delivers a great value.

Pages

IBT Spotlight

We Help Businesses Find B2B Service Providers They Can Trust.