KEY POINTS

  • Target's Black Friday deals will be available for a full week ahead of the holiday, ending the day after
  • It will also match prices on Black Friday deals through December 25 if they later offer a better price or one is found elsewhere, reducing urgency for shoppers
  • The CDC has labeled holiday shopping among the riskiest activities for COVID-19 infection, so Target is encouraging customers to use curbside pickup options

Department store giant Target has released the final details of its Black Friday plans, mirroring moves from other retailers to spread out sales so as to avoid a crowded rush during the ongoing COVID-19 pandemic. 

Target's deals will be spread throughout the month, particularly the week around Black Friday. The sales will end on Nov. 28 -- the day after Black Friday. However, various promotions will continue after the big shopping period.

“It’s Black Friday all month,” the company’s website reads. 

Target is offering several deals.

  • TCL 65-inch 4K Ultra HD Smart Android TV with HDR for $229.99
  • KitchenAid 5-Quart Professional Stand Mixer for $199.99
  • Buy two, get one free for books, music and movies
  • Half off select toys
  • Select small appliances for $10, including a Mr. Coffee 12-cup programmable coffee maker

The promotions and changes come among wide-ranging efforts by Target and other retailers to stop one of the year’s busiest weeks from becoming the latest vector for the lethal COVID-19. The CDC put shopping during crowded times in its list of high-risk activities, suggesting online shopping is a safer alternative. 

Walmart has also tried to spread out demand for deals, offering a series of online sales in the weeks leading up to the event. Target will be closed on Thanksgiving for the first time in almost a decade.

Target store Customers walk outside a Target store on Aug. 14, 2003 in Springfield, Virgina. Photo: Alex Wong/Getty Images

In addition to the structural changes, Target is hoping to offset risk by encouraging online shopping and curbside pickup. Customers taking advantage of the week-long Black Friday deals can also opt for same-day delivery.

One of Target’s promotions will continue well after Black Friday: price matching for any “Black Friday deal” that goes on sale cheaper at Target through Dec. 25. Customers need only bring in a receipt or packing slip and Target will refund the purchase down to the new price. They will also match prices for certain competitors up to two weeks after the original purchase. 

Target noted that the changes are intended to create a “safe, stress-free shopping experience" for customers.