Target (TGT) is kicking off its Black Friday 2021 sales on Sunday to give shoppers plenty of time to save all month long on deals that it is promoting as its “Holiday Best.”

The “Holiday Best” discounts are advertised as Target’s “best-planned price of the season,” which the retailer said means that customers will know that they are getting the lowest prices of the holidays.

“We know many of our guests are looking to shop early this season, and that value is incredibly important to them, especially during this time of year,” Christina Hennington, executive vice president and chief growth officer at Target, said in a statement.

Target’s Holiday Best Deals will start Sunday and run through Nov. 6 in stores and online at Target.com.

Customers can take advantage of Target’s order pickup and drive-up services during the sale as they save on “hundreds of gifts across electronics, toys, kitchen appliances, floorcare, apparel, beauty, and more,” the company said.

Leading up to Black Friday 2021, Target will roll out a new weeklong “Holiday Best” sale every Sunday. The retailer will be closed on Thanksgiving Day but will resume operations the following day.

Top deals that will be offered, starting on Sunday, include:

  • Beats Solo Wireless Headphones for $99.99
  • HP 15.6 inch laptops with Windows Home in S. Mode for $339.99
  • L.O.L. Surprise! Remix Hair Flip Tots for $4.99
  • Discounted TVs from LG, Samsung, TCL, and other brands
  • Element 65-inch 4K Frameless Roku Smart TVs for $299.99
  • Keurig K-Mini for $49.99
  • Bose QuietComfort 35-Noise Canceling Wireless Headphones II for $179.99
  • Ninja Kitchen System with Auto IQ Boost and 7-Speed Blender for $99.00
  • Up to 60% off select video games for Nintendo Switch, Xbox, and PlayStation

Target said it will also add surprise one-day Holiday Best offers throughout the popular shopping season.

Consumers will be able to use Target’s Holiday Price Match Guarantee if an item they have purchased drops to a lower price through Dec. 24 in-store, online, or within 14 days of purchase at a competing retailer.

Walmart, Amazon, Macy’s, Best Buy, Lowe’s, Home Depot, Kohl’s, and have all released early Black Friday sales as well.

As of Thursday at 10:58 a.m. ET, shares of Target were trading at $259.20, up $2.66 or 1.04%.

Target Logo The sign outside the Target store is seen in Arvada, Colorado, on Jan. 10, 2014. Photo: Reuters/Rick Wilking