Target (TGT) has announced a new partnership with Disney that will allow customers to buy Disney products right at its stores. The new Disney “shop-in-shop” experience will be located in 25 Target locations beginning in October.

Target said it will add another 40 Disney shops at its stores by October 2020 while opening a Target location near Walt Disney World Resort in Orlando by 2021. The retailer will also offer Disney products online at Target.com/Disneystore.

The company said it expects the full online site to launch on Oct 4 with a glimpse of the website already available online.

Through the new Disney “shop-in-shop” stores at Target, more than 450 items will be available for purchase including toys, games, apparel, and accessories, the company said. More than 100 products that were only available at Disney stores will be available at the Target locations, according to the company.

The “shop-in-shop” platform will also offer a new customer experience for shoppers as they will feature interactive displays with music, photo ops, and seating areas to watch Disney movie clips.

Target will extend 5 percent savings with a REDcard on the Disney products, as well as same-day pickup and delivery, and free two-day shipping options.

The company also said that many Disney items will be under $20 and will range from $2 to $200.

Shares of Target stock were up 1.37 percent as of 10:22 a.m. ET on Monday.

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Pictured: Customers leave a Target store on Aug. 14, 2003 in Springfield, Virginia. Alex Wong/Getty Images
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