HOWARD SCHULTZ

Starbucks Corp is going Blonde, expanding its coffee lineup with its lightest roast to date in a move aimed at wooing more customers and capturing a bigger share of the U.S. coffee market.

Starbucks Corp (SBUX.O) will share profits from two of its U.S. coffee shops with non-profit groups in New York City and Los Angeles to help offset expected government funding cuts to programs for children and education.

Starbucks CEO Howard Schultz has taken the U.S.’s lack of jobs growth in to his own hands, of sorts. Starbucks and the Opportunity Finance Network have started a new fund to make loans to small businesses and other organizations to spur jobs growth. Every $5 donated will result in $35 in loan money made available.

Starbucks announced Monday that it was teaming up with Opportunity Finance Network to launch Create Jobs for USA, which will pool donations for Starbucks customers, partners (employees) and concerned citizens into a nationwide fund for community business lending. This follows a trend that other companies, such as McDonald's, have taken to give back to the community while also boosting sales .