IPHONE

The iPhone 5 mystery remained a mystery after all. The tech world was utterly disappointed as Apple announced iPhone 4S, not iPhone 5, at its Let's talk iPhone event on Tuesday.

Sprint Nextel confirmed that it will sell the next version of Apple Inc's (AAPL.O) iPhone, ending months of speculation about whether it would become the third U.S. operator to sell the popular device.

Here's how the Apple Inc iPhone 4S stacks up to rival devices from Samsung Electronics Co Ltd, HTC Corp and Motorola Mobility.

The launch of Apple Inc's (AAPL.O) iPhone 4S showed just how much fans miss the showmanship of Steve Jobs. But it also gave observers a hint as to how new helmsman Tim Cook might prefer to do things.

Shazam, a mobile app that helps users identify music, has removed limits on the numbers of songs one can tag in its free version for the iPhone, iPod Touch and iPad.

Much to our dismay, Apple unveiled the iPhone 4S on Tuesday, an updated version of its fourth generation phone. But why not the sought-after iPhone 5?

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

New Apple Inc CEO Tim Cook presided over the company's first major media launch since taking over from Steve Jobs in August, but the latest version of the iPhone he unveiled did not excite investors, sending its shares down as much as 5 percent.

Here's how the Apple Inc iPhone 4S stacks up to rival devices from Samsung Electronics Co Ltd, HTC Corp and Motorola Mobility.

Apple set to unveil new iPhone after 15 month hiatus

New Apple CEO Tim Cook began his first product launch on Tuesday at Apple's headquarters in Cupertino by trumpeting all of his company’s successes, but after almost an hour of self-promotion and smaller updates, Apple unveiled its latest iPhone, the 4S.

Instead of the expected iPhone5, Apple has unveiled the iPhone 4S with a price tag of $199 set for an October 14 release date. While many were disappointed with the release of a sequel to the iPhone 4 during the Tuesday Let's Talk iPhone event in Cupertino, Calif., the iPhone4S, while aesthetically similar, has some great updates in features.

At Apple's media event Tuesday, the company delivered souped-up iPod Nanos, a new line-up of iPod Touches, and unveiled an iPhone 4S. But was it enough for fans who wanted the iPhone 5?

Some said they would not upgrade, and some said they would to other companies for phones.

The event doesn't live up to the hype.

Amazon's Kindle Fire, is a hot order item. Sources say Amazon has recorded more than 250,000 porders for its tablet at an average of 50,000 orders per day.

The Apple Web site crashed Tuesday afternoon and was still down as of 3:20 p.m., probably due to the high volume of traffic surrounding the iPhone 5 release announcement.

If iPhone 4S was named iPhone 5, the world may not have been so disappointed even if the specs and features were the same. On Tuesday's Let's Talk iPhone event, Apple unveiled its new iPhone, dubbing it 4S, to be released on Oct. 14, two days after the release of iOS 5 and iCloud.

Since Sept. 20, 2011, Apple shares had already declined 9.4 percent before Tuesday’s trading session.

Today, Oct. 4, Apple held its keynote event in Cupertino, Calif., to discuss the upcoming product line from the globally revered technology company. CEO Tim Cook took center stage, as this was his first keynote in his current role.

But in the end, the iPhone 4S the company unveiled today has many of the features expected, including voice Assistant, more member (16GB) and (32GB) versions, and more.