artur davis
Former Democratic Rep. Artur Davis said he is endorsing Mitt Romney in a new television advertisement. But he neglected to tell viewers that he has, for months, reportedly considered abandoning the Democratic Party for the GOP. Reuters

Just as the Romney campaign appears to be stepping up its efforts to attract female voters, a conservative outside-spending group is airing a new advertisement featuring three women who said they will be casting their ballot for the Republican candidate in November, despite voting for President Barack Obama in 2008.

The advertisement, which debuted on television during the Oct. 1 episode of ABC’s “Dancing with the Stars,” features three women expressing their disappointment in Obama and hailing Mitt Romney as the only one who can tackle the problems facing the nation. It then ends by encouraging viewers to visit the website

“I had huge hopes, but you know, I got burned in 2008," says one woman identified as Jodi C. in the advertisement. “He has failed to address my two most important things, which are debt and divisiveness.”

The advertisement does not discuss how the Romney-Ryan ticket would lower the national debt, even though it was the issue of concern cited most often by the voters in the video.

The website also includes another advertisement starring former Democratic Rep. Artur Davis of Alabama -- who seconded Obama’s nomination for president at the 2008 Democratic National Convention – explaining his disdain for the Obama administration’s health care reform and declaring that he plans to vote for Romney.

But that ad neglected to include two key pieces of information: First, Davis has said, on record, that he is considering running for office in Virginia as a Republican. Second, he already endorsed Romney at the 2012 Republican National Convention.

The website, which appears to be selling itself as a resource for independent voters unsure of how to vote, is owned by the Ending Spending Action Fund. According the Center for Responsive Politics, the organization is a conservative super PAC that has already spent more than $2 million campaigning against Obama this year.