The ongoing coronavirus pandemic has brought the world to a decline with several people struggling to make ends meet. Philadelphia 76ers partner, Michael Rubin on Tuesday announced the "All In Challenge" with the hope of helping people who have been majorly affected by the virus outbreak.

The challenge has been launched as a fundraiser for feeding the in-need people across America and the winner of the challenge will be offered once-in-a-lifetime fan experiences. The likes of Kevin Hart, Magic Johnson and Justin Bieber were among the first ones to offer their support to the cause and the latest star who has accepted the challenge is WWE’s The Undertaker.

The social media challenge, which has already been accepted by various athletes, musicians and executives to name a few, will see the celebrities auction once-in-a-lifetime items, experiences or encounters to help the coronavirus relief fund. All the participants nominate a new name of a social media chain with the understanding that each will “up the ante” when their number is called.

VaynerMedia CEO Gary Vaynerchuk nominated The Phenom, who has offered a dinner with the winning bidder as well as a ring-worn jacket or coat from one of the Pay-Per-View (PPV) events the Deadman has competed in.

“It’s up to us to reach back and pull some people forward. I couldn’t be more proud to be a part of this challenge,” The Undertaker said while announcing his participation in an Instagram post.

The Undertaker WWE
The Undertaker is a heavy favorite to beat Bray Wyatt at WrestleMania 31.

The revenue from the "All In Challenge" will go to Meals on Wheels, No Kid Hungry and America’s Food Fund, which directly benefits Feeding America and World Central Kitchen. All these organizations running to ensure the families that have been impacted by the pandemic virus can get three meals a day. According to the official website of the "All In Challenge", 100% of all earnings from the challenge will be “donated directly to the charity partners that are tackling food insecurities.”