The 2015 North American International Auto Show, the world’s most important annual automotive industry expo, opens to the public on Saturday. Visitors can expect to see the most aggressive display of automotive power since the Great Recession as car companies step away from more frugal offerings to show off the largest selection of high-profit-margin trucks and luxury cars in years.

002 2016 Buick Cascada The 2016 Buick Cascada convertible is displayed during the second press day of the North American International Auto Show in Detroit, Jan. 13, 2015. Photo: Reuters/Mark Blinch

“This year’s show will put a premium on those vehicles that are hot in the market with large margins as evidenced by the high-end sports cars, sports sedans, crossovers and trucks that are being showcased,” Matt DeLorenzo, managing editor for Kelley Blue Book, said.

003 2016 Nissan Titan The 2016 Nissan Titan pickup truck is unveiled at the first press preview day of the North American International Auto Show in Detroit, Jan. 12, 2015. Photo: Reuters/Mark Blinch

During the press day events this week, we’ve seen Ford flex its muscle with a powerful trio, Honda show off a new production-ready hybrid version of its famous NSX supercar, and Toyota unleash a new generation of Tacoma pickup truck for the first time in a decade.

004 2016 Chevrolet Volt A 2016 Chevrolet Volt hybrid is displayed in front of a large illustration of its dashboard during the second press day of the North American International Auto Show in Detroit, Jan. 13, 2015. Photo: Reuters/Mark Blinch

Many of the cars at the show are 2015 models that are already out or are about to be, but there’s also about 50 debuts, including concept cars, plug-in hybrid versions of existing models and completely new redesigns.

005 2016 Fiat 500X Model Megan Herusa poses next to a 2016 Fiat 500X during the second press day of the North American International Auto Show in Detroit, Jan. 13, 2015. Photo: Reuters/Mark Blinch

The week reserved for journalists, industry executives and charity events kicked off with the unveil of the Infiniti Q60 concept coupe and a peek at the 2016 Chevrolet Volt, General Motors’ next-generation plug-in hybrid with 32 percent further electric-only range than the current one.

006 2016 Lincoln MKX The 2016 Lincoln MKX is displayed during the company's presentation on the second press day of the North American International Auto Show in Detroit, Jan. 13, 2015. Photo: Reuters/Mark Blinch

GM then followed up by presenting its Chevrolet Volt concept car, a $30,000 electric car the company says will drive 200 miles per charge and could be out in 2017, the same year Tesla Motors expects to release its highly anticipated $35,000 Model 3 electric car.

007 2016 Volvo XC-90 The 2016 Volvo XC-90 hybrid plug-in is displayed during the first press preview day of the North American International Auto Show in Detroit, Jan. 12, 2015. Photo: Reuters/Mark Blinch

Among the debuts are several 2016 model-year previews, cars that are ready for production and sale by the fall. The show opens to the public on Saturday and runs through Jan. 25. 

008 2016 Ram Rebel The Ram Rebel pickup truck is displayed during the second press day of the North American International Auto Show in Detroit, Jan. 13, 2015. Photo: Reuters/Mark Blinch