Kim Kardashian and the iPhone 5, Apple's sixth-generation smartphone released in September, are more alike than they think. Sure, both are beautiful to look at from the outside, but despite their many differences in size, shape and, ahem, "personality," the two items do share one unique bond: Both sat atop Bing's list of most-searched topics in 2012.
While the iPhone 5 dominated more topics than the reality star, Kardashian will be happy to know that not only was she the most-searched person and most-searched celebrity on Microsoft's Bing search engine in 2012, beating out Justin Bieber (last year's overall No. 1), Miley Cyrus, Rihanna and Lindsay Lohan. She also managed to beat out the iPhone 5 as the most-searched term, period.
Apple wasn't able to supplant Kim Kardashian from the top spot at Bing -- that would've given the company enormous bragging rights over Microsoft, its longtime rival -- but the latest smartphone from the Cupertino, Calif.-based computer company still managed to beat out the biggest news stories of the year, including the 2012 Elections, 2012 Olympics, Hurricane Sandy, the Gangnam Style Dance and Kony 2012, among others. The iPhone 5 was also the most popular electronics search term on Bing, beating out a tie at No. 2 between the iPad and the Samsung Galaxy S3. (Bing's top 10 list of most-searched consumer electronics actually contained five different Apple products.)
While Kim Kardashian and her two sisters also dominated the top 3 spots in the Reality TV Star category, Kim will be upset to know that she and her current boyfriend, rap artist Kanye West, were only No. 4 on the list of most-searched celebrity couples. The top spot went to the controversial couple of Chris Brown and Rihanna, who were followed shortly by Kristen Stewart and Robert Pattinson, and then Kim's sister Khloe Kardashian and Clippers forward Lamar Odom.
A few other notable results from Bing's most-searched list from 2012:
- Facebook was the most-searched social media network, thanks in large part to its much-buzzed-about IPO, but interestingly enough, Myspace was the third-most-talked-about social network after Facebook and Twitter, beating out LinkedIn, Tumblr, Instagram and Reddit.
- "The Avengers" was the most-searched movie this year, followed by "The Dark Knight Rises," and then James Cameron's 1997 film, "Titanic." Leonardo DiCaprio is smiling somewhere.
- Peyton Manning's comeback to the NFL following his neck injury -- and his subsequent trade from the Indianapolis Colts to the Denver Broncos -- resulted in him becoming the most-searched athlete in 2012, beating out Tiger Woods and Tim Tebow. The only two people who made it onto the most-searched Athletes list and most-searched Olympians list were Serena Williams and LeBron James.
- The five most-searched TV shows on Bing were (in order) "American Idol," "Dancing With The Stars," "The Young and the Restless," "The Walking Dead" and "Family Guy." Coming in at No. 6 was "Here Comes Honey Boo Boo."
Check out Bing's entire list of most-searched items in 2012 here.
Smith manages and coordinates the activities of the technology subsection of the company, contributing...