Wild Bill Stanton, a New York private security consultant hired to assist in finding baby Lisa Irwin, announced Friday that an anonymous benefactor has offered a $100,000 reward for the safe return of 10-month-old baby Lisa or a conviction of those involved in the crime.

I hope this opens up someone's heart or someone's eyes and they realize this is serious, and we get Lisa home safe and sound, Stanton said at a news conference outside the Bradley-Irwin home.

Stanton told reporters that the wealthy benefactor who offered the reward wishes to remain anonymous in order to keep attention focused on missing baby Lisa. He assured reporters that the money is in fact available and that everyone would just have to trust him.

If someone brings that kid right now and says they found this child sitting on a park bench. They bring that kid right here, they get $100,000, he said.

He also claims to be establishing a team of people to help find baby Lisa, claiming he would turn over any information he might find to the police.

Stanton confirmed that baby Lisa's parents, Deborah Bradley and Jeremy Irwin, are not his clients.

Baby Lisa's parents released four videos this week of their daughter when she was 3-months old. The family posted the series of videos, each about a minute long, on YouTube in the hope of keeping attention on the case and of spreading Lisa's image. The videos have names like Yelling At Mommy, Lisa Eating Cereal and Lisa's New Toy.

The family has also posted signs and pictures of baby Lisa around the neighborhood.

From the beginning, a close eye has been kept on Bradley, Lisa's mother, but despite hundreds of tips, police still have no major suspects or leads.

The police searched the woods around the Bradley-Irwin home with metal detectors Friday, but they are quickly running out of places to look. Their exhaustive search efforts have included over 300 law officers, all-terrain vehicles, and door-to-door interviews. Police have searched an abandoned house, a 30-40 foot well, and staged a recreation of the potential kidnapping in Lisa's house. Around 30 to 50 officers were still working the case, according to Reuters.

Irwin, an electrician, maintains that he returned home from work around 4 a.m. Tuesday to discover baby Lisa missing. Bradley claimed she last checked on her daughter around 10:30 p.m., before falling asleep in her bed with her six year old son.

The parents say they searched frantically for baby Lisa early Tuesday morning, but found only the front door unlocked, a window opened, house lights turned on, and three cell phones missing.

Baby Lisa Irwin, nicknamed pumpkin pie, is described as white, with blond hair and blue eyes, about 30 inches tall and weighing 26-30 pounds. The family says that she was last seen wearing purple shorts and a purple shirt with white kittens on it.

If you have any information on the girl's whereabouts call the TIPS Hotline at (816) 474-TIPS.

Watch one of the released videos of baby Lisa Irwin: