Model Bar Refaeli has launched her own underwear line, Under.Me, along with a playful yet sexy video advertisement in which she is playing tennis in nothing more than a pair of boy-shorts and a bra top.
After years of modeling outfits for many of the world's most luxurious clothes, the 26-year-old has decided that for her own line she will show off what she wears underneath her outfits.
According to the Under.Me website, the underwear collection is influenced by Refaeli's own personal sense of style. They are launched exclusively from www.under.me, with collections for both men and women.
Under.Me underwear features a line of briefs, bras and vest tops for women in black and white to name a few.
It's been fantastic to be involved from the very beginning; designing what I believe is a premium yet affordable underwear range that is simple, comfortable and stylish, Refaeli said in a statement on her website. I, like a lot of people, look and feel my best when I'm comfortable. Underneath my clothes is the real me and I want the underwear to compliment my figure not steal the limelight.
The model also noted that's he looks her best when she is comfortable.
My underwear is the clothing article closest to my body, and as such, I want it to complement it and not steal the show, she said. There is nothing better than simple, comfortable, quality clothing.
Noting that her work involves much traveling, Refaeli said that on her down time she just wants to relax and be herself.
I don't want my clothes to define me. And that's the idea behind under.me - a focused collection of beautifully-made basics that look good and feel amazing. That's all I need, she said. Because underneath my clothes lies the real me. Nothing else.