A full hour before the formal announcement of Bin-Laden's death, Keith Urbahn posted his speculation on the emergency presidential address.
Former Secretary of Defense Donald Rumsfeld's current chief of staff, Keith Urbahn, is widely credited for being the first to break the news that Osama bin Laden had been killed on his Twitter account.
Keith Urbahn wasn't the first to speculate Bin Laden's death, but he was the one who gained the most trust from the network, writes New York based Social Flow.
And with that, the perfect situation unfolded, where timing, the right social-professional networked audience, along with a critically relevant piece of information led to an explosion of public affirmation of his trustworthiness.
SocialFlow analyzed the effects of timing and topicality within social streams to create telling visual of the dynamics of how the news spread.
The company looked at 14.8 million tweets and bitly links with the goal of reaching an understanding on how timing, along with other core dynamics can amplify the reach of a single tweet to a massive scale.
Below is a visualization of the network graph showing the spread of Keith Urbahn's single speculative tweet across users on Twitter.