Ahead of the release of the “Fifty Shades of Grey” film Feb. 13, NBC’s “Today” show promised to release never-before-seen footage from the E.L. James romance film, and, boy, has it delivered! After the recent debut of the Clayton’s Hardware and “I don’t do romance” clips, the morning show premiered what might be the most anticipated scene to date Thursday: Anastasia “Ana” Steele’s (Dakota Johnson) introduction to Christian Grey’s (Jamie Dornan) Red Room of Pain.

In the clip -- parts of which were first seen in the initial “Fifty Shades” trailer in July 2014 -- Christian can be seen holding Ana’s hand as he leads her to the door of the Red Room in his apartment.

“It’s just behind this door,” Christian says, referring to his BDSM dungeon as his “playroom.”

“Like your Xbox and stuff?” Ana asks.

“It’s important you know that you can leave at any time,” he replies. “I meant what I said. The helicopter is on standby to take you whenever you want to go.”

Christian’s lack of explanation over what is concealed in his playroom takes its toll on Ana, and she orders him to open the door. Following her command, Chrisitian reluctantly turns the key only to be met with his virginial lover’s shock and confusion. “Oh my God,” she says.

The debut of the Red Room scene wasn’t all the “Today” show had in store for “Fifty Shades” fans. The book’s author, E.L. James, also visited the program to promote the movie release. “I’m very excited,” James -- who also served as a producer of the film -- said of its impending debut. “I think it looks amazing. Absolutely amazing. I think the fandom is going to be very, very pleased.”

As for the R-rated movie’s widely discussed sex scenes -- which, according to reports, will encompass one-fifth of the film -- James said they will definitely not disappoint. “Basically, that’s all it is. I’m delighted with it,” she joked. “There’s plenty of chemistry between them,” she said of the stars Johnson and Dornan. “It’s on-screen, which is where it’s supposed to be.”

The cast will appear at the 65th Berlin International Film Festival Feb. 11 to premiere the film. “Fifty Shades of Grey” will be released in the U.S. Friday, Feb. 13.