While offering its readers some advice on how to dress like Rihanna, Dutch Magazine Jackie recently called the Barbadian beauty an ultimate n---a b---h.
Parlourmagazine.com translated the article written in Jackie to read:
She has street cred, she has a ghetto a-- and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate n---ab---h and displays that gladly, and for her that means: what's on can come off. If that means she'll be on stage half naked, then so be it. But Dutch winters aren't like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let's hope she won't beat anybody up at daycare.
Rihanna is actually from Barbados.
Jackie is a popular local fashion publication with a reported circulation of 57,700 copies per month.
Its Editor in Chief Eva Hoeke has reportedly issued a public apology to the singer on the magazine's Facebook page, calling the article a bad joke.
First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I'm glad that we're engaging in a dialogue on this page - not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period, Hoeke wrote, as reported by MTV.
Hoeke noted that the article's author meant no harm and that the title of the article was intended as a joke.
It was a bad joke, to say the least. And that slipped through my, the editor-in-chief's, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine, Hoeke's statement continued. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang - you hear it all the time on tv and radio, then your idea of what is normal apparently shifts - but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it. From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.
Whether it was meant as malice Rihanna has since taken to her Twitter page to respond and she doesn't seem too happy about it.
@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! Rihanna wrote. I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together.
But the singer didn't stop there.
@evajackie with the intent of abasement, that made no sense...N--A B---H?!....Well with all respect, on behalf of my race, here are my two words for you...F--- YOU!!! Rihanna also tweeted.
It seems that Rihanna isn't the only one who is unsatisfied with the magazine's article and Hoeke's response.
According to the New York Daily News, Jezebel.com called Hoeke's apology unsatisfying. If tossing around racial slurs is the Jackie staff's 'idea of what is normal,' they might want to look into some new hires, the Daily News quoted Jezebel.com.
Parlourmagazine.com also noted that it, too, wasn't satisfied with the fashion mags choice of words.
So, as editor in chief, Hoeke had no idea that this was offensive before running it and actually considered it a joke? Parlourmagazine.com stated in an article highlighting the Jackie piece. In addition to being blatantly racist, calling Rihanna Jamaican (she's from Barbados) and actually suggesting that mothers should dress their daughters like her, this article is just wrong from every angle.
You can start the slide show to see Rihanna's style evolution over the years.