Contrary to recent reports speculating that “Fifty Shades of Grey” fans would have to wait until this fall to see their first glimpse of the film adaptation, the series author, E.L. James, confirmed Wednesday that the franchise’s first trailer will make its official debut in two weeks.
“Hold on to your hats folks,” James, 51, posted to Twitter. “You’ll get your first look at the FSOG movie trailer on July 24.”
According to James, who also serves as one of the highly anticipated movie’s producers, the footage is sure to hold over fans ahead of the film’s Feb. 13, 2015 release. “I’ve had a sneak peek and WOW!” James shared, adding the hashtag #WeAimToPlease.
Following James’ announcement, fans of the best-selling series, which follows the love story of billionaire businessman Christian Grey (Jamie Dornan) and his virginal lover Anastasia Steele (Dakota Johnson), have responded in droves on social media to the release date confirmation, liking and retweeting her announcement 46,000 times and counting.
“JULY 24 MIGHT BE THE DEATH OF ME #WeAimToPlease,” tweeted one fan Wednesday. “AHH CAN’T WAIT! I’M SURE IT WILL BE GREYT!” shared another. “I CAN’T BREATH!,” shared another enthusiastic reader. “Can it be July 24 tomorrow?” questioned one of James’ Facebook followers.
The trailer news comes one week after the Tracking Board reported that Universal Studios is already preparing to adapt James’ second installment from the “Fifty Shades” series, “Fifty Shades Darker,” for the big screen. Universal is part of NBCUniversal, which is now owned by Comcast Corp. (NASDAQ:CMCS).
“Universal is betting on the fact that their upcoming 'Fifty Shades of Grey' adaptation will make a lot of money, and I think that would be a pretty safe bet,” reported the Hollywood insider site. “Getting a head start is a smart move on Universal’s part, because the sooner they have a workable script, the sooner they can start production on the second installment of this cash-cow franchise.”